Swiift – creative marketing

Swiift, marketing, advertisement, ATL, BTL, shopper marketing, outdoor

Swiift for Mercedes-Benz

"Springtime Re-Greatening" - a campaign�promoting car service offers at Mercedes-Benz's Authorized Services.
Mercedes-Benz has prepared an appealing service package under the name "Springtime
Re-Greatening" for all owners of Mercedes-Benz's cars. This package includes four services associated
with the preparation of the car after winter: off-season control of the body, Car Spa,
cleaning of air-conditioning and hotel for�tires.
The campaign begins on 1 April 2012 and covers the entire network of Mercedes-Benz's Authorized Services.�It will be communicated in BTL advertising materials, at www.mercedes-benz.pl and through multimedia movies on LCD monitors, which are�placed in the showrooms of Mercedes-Benz network.
Swiift- creative marketing agency is responsible for the creation of advertising materials.

Swiift re-launches Shiseido's Bio-Performance Advanced Super Revitalizing Cream

Swiift-creative marketing began working with the Polish subsidiary of Shiseido,�by winning tender for�handling the project for�Bio-Performance line. The agency will be responsible for the re-launch of the product and for communication in whole�to support�the�re-launch campaign - an adaptation of the tv spot, Internet and social media activities.

Swiift for Nepentes Pharma in television campaign

Nasic's nasal spray television campaign has been launched and Swiift - creative marketing had prepared it's creative adaptation


Swiift- creative marketing agency prepared a creative adaptation of�a TV campaign for a nasic - a�nasal spray from�Nepentes Pharma pharmaceutical company portfolio. Nasic nasal spray is a nasal spray of�new generation, which contains a unique composition of the two active substances: xylometazoline and dexpanthenol. With these ingredients, spray helps with�quickly nose unblocking, but also accelerates the regeneration process of the nasal mucosa. The�main driver�of the campaign is
a 30 - second animated spot, which highlights the effectiveness and�two-phase action of�nasic. It also presents Nasic kids, for 2 year and onwards old kids. The campaign runs from mid-February and�the spot is�scheduled�to broadcast in all major tv-stations: TVP1, TVP 2, TVP Series, TVP Historia, TVP Kultura, TVP Polonia, TVN, TVN 24, TVN7, TVN Style, Polsat, Polsat Cafe, TV4, Superstacja, Polsat Film, News Polsat, Puls TV and AT Media.� Star Media media communications agency took care of media planning.

E.Leclerc for kids

Procter & Gamble organizes�another edition of "For Your Child from E.Leclerc" campaign

The promotional campaign under the slogan "For Your Child" is addressed to parents,
which are�shopping�at E.Leclerc chain stores. Brands featured in the promo-action are: Ariel, Lenor,
Old Spice, Head & Shoulders, Fairy, Gillette, Pantene, Pampers, Ambi Pur, Blend-a-med, Oral-b, Vizir, Venus, Discreet, Always. The mechanism of promotion involves sending an SMS, and the�awards
are Sony PSPs�portable game consoles
The action runs from 21 February to 26 March. Swiift -creative marketing agency is�responsible
for developing the mechanics of�promotional action�and the creation of advertising materials .

Carrefour for men

Swiift - creative marketing has prepared a male competition for Procter&Gamble company, which is realized in Carrefour chain store.

Promotional action "Male smartphones for shampoos" applies to head&shoulders brand and lasts from�
1st February 2012. Participants can win Sony Ericsson smartphones and head&shoulders sets.
Swiift agency has developed a mechanism for the campaign and the creation of advertising materials.

Mercedes-Benz continues with the campaign „We invite olders”

The first stage of this promotional campaign that took place from October to December 2011 and was very successful. For this reason Mercedes-Benz decided to extend�this campaign to the end of March 2012. �

The promotional offer is dedicated to owners of used Mercedes-Benz cars produced between 2005 and 2007 year. It offers promotional cost of servicing at Authorized Mercedes-Benz Dealers and the possibility to get long guarantee of mobility (called MobiloLife).

Swiift - Creative Marketing was responsible for the creation and production of the campaign: radio, www, POS materials.

New Fuso Canter is coming to the marketplace

Swiift Creative Marketing Agency prepared campaign concerning launch of a new model of Fuso Canter.

Campaign "Effectiveness in the transport" communicates new solutions of using this compact truck, for example it asserts advantages of new Duonic gearbox, which reduces cost of petrol.
By showing in creation association to airplane, Agency communicates safety and comfort of driving new Fuso Canter.
Campaign is realized in the Internet, press, radio and by the BTL materials.
Swiift Creative Marketing prepared also new web site of Fuso Canter.
Campaign started on the 5th of Decembre of 2011

Male month in Rossmann

Swiift - Creative Marketing prepared a contest directed to Rossmann's male customers. The concept was created for Procter&Gamble Company.

This promotional campaign, which took place in November 2011 at Rossmann drugstores, was directed mainly to men. The contest-based promotion included brands such as: Gillette, blend-a-med, Old Spice and head&shoulders.

Mechanics (sms and www) rewarded customers for purchase of these brands and creation of the most interesting and funny anecdotes (as requirements for participation in the competition).

Swiift - Creative Marketing was responsible for creation, development and www banners for contest.

Swiift for ASO Mercedes-Benz Poland

Swiift - creative marketing has prepared the campaign "Zapraszamy Starszaki" encouraging Mercedes-Benz car (produced in 2005-2007 year) owners to review and repair which extends mobility guarantee for one year.

The Agency is responsible for the concept, creation and production of ATL (press, radio), BTL materials and overall implementation of the campaign on the Internet.
"We are very pleased to work with the Swiift agency. Their ideas met our expectations, and the same implementation was efficient and productive. The result is a campaign appealing to our customers, which will encourage them to make greater use of authorized service stations." - says Eliza Zawada, Marketing Specialist.

To give children The Sun in E.Leclerc

Swiift - Creative Marketing prepared a competition for E. Leclerc customers. It was a part of general promotional action called to Give Children the Sun and made for Procter&Gamble Company.

The promotion affected most of the Procter&Gamble brands as: Vizir, blend-a-med, Bonux, Gillette, Always, Ariel, Fairy, Pampers, Naturella, Dreft, head&shoulders, Pantene,
Wella, Lenor.

The promotional campaign took place from October 18th to November 17 th 2011.

Mechanics (sms and www) rewarded customers for purchase of these brands and for answering the question "how do you support the charity?" (as requirements for participation in the competition). The winners received prizes such as e-books along with pre-loaded sets of fairy tales.

In addition, every customer participated in charity and helped children with illnesses with each purchase of one of the promotional products.

Swiift - Creative Marketing was responsible for creation, development and POS materials for the contest.